Three Steps to Improved Search Engine Rankings
One of today’s hottest marketing buzz phrases is “Search Engine Optimization,” or SEO. SEO is the process of configuring an organization’s Web site in such a way that when a person goes to Google (or other search engine) and searches for keywords related to the organization, the search engine lists the organization’s Web site within its search results in the highest possible position.
SEO can be a valuable promotional tactic within any Web site marketing strategy. However, SEO can also become time consuming because Google, Yahoo, and MSN (the big three) use sophisticated algorithms to index Web content. All three companies continually adjust their algorithms to provide users with the best search results. Therefore, you will need to continually test new techniques to achieve and maintain high rankings.
Clickhook, an SEO firm, has researched and developed an SEO model that improves search engine rankings. This article highlights three tactics from our model you can use to improve your own rankings:
- Select great keywords
- Convert keywords into traffic
- Link building
Tactic #1: Select Great Keywords:
Your first priority should be to select great keywords that describe your organization and the content within your Web site. It might be tempting to save time by developing a list of keywords, some specific and others broad, and then applying all of them on every page throughout your Web site. However, you will achieve greater results by selecting 10 custom keywords or phrases for each page of content within your site. For example, select 10 keywords and use them exclusively on your home page, followed by 10 different keywords for each subsequent page of content.
When selecting keywords, avoid words that are broad or vague. Broad or vague keywords provide little benefit because likely too many other pages are currently indexed in the search engines using those keywords.
Tactic #2: Convert Keywords into Traffic
Once you have selected great keywords, the keywords must be incorporated into the right locations within your Web site to drive more traffic. Some of the best places are within your site’s page title, META description, and META keywords. Google, Yahoo, and MSN look for keywords in these locations to help properly index a site’s content.
If you are unfamiliar with how to view a page title, open a new browser window and go to Clickhook.com.au. The page title is the white text that appears inside the bar at the top left of your browser window.
Next in importance is the META description and META keywords. Both are used to describe the content found on a particular page. To locate the METAs, open a new browser window and go back to Clcikhook.com.au. Click on the “View” drop down menu within your Internet Explorer window. You will see several options including “View Source”. Select “View Source”. This will display the HTML used to create the Clickhook.com.au home page. At the top of the page, you will see the META description and META keywords.
You will achieve the greatest success if you develop custom page titles and META descriptions for each page within your website using the keywords that you selected earlier.
Tactic #3: Link Building:
Link building is an SEO term that means creating a link on other websites to get traffic to our website. It used to more links better rank till the panda google update rolled out. After this update the things changed drastically and it now works solely on quality links. We work on generating links from content distribution and local directories which help your website to gain better reputation and eventually a higher rank.
If you want help from an expert in online marketing get in touch with us on [email protected]!